Just like there is more than one potential buyer for your home, there are multiple types of social media to get the word out that it's up for sale. Here's how you can harness the power of social media to sell your home.
Linkedin is great for professional peer to peer information sharing. Twitter, Instagram, Facebook, and Snapchat are perfect for getting the word out about your shiny new listing, and they speak to different demographics.
Know Your Audience
It's important to know the demographics of the people who may be searching for homes in your area. Are you more likely to sell to seniors looking to downsize? A young family with multiple children? Young professionals looking for a home in a quiet down, within easy computing distance of the big city?
Once you know your demographics, you can choose a social media platform(s) that your target demographic is most likely to use.
For example, most people under 34 use Twitter. Instagram is very visual, and favoured by the 29 and under crowd.
While Facebook is still used by the young'uns too, 79% of 30-49 year olds and 56% of people over 65 use it. Snapchat may not be the best choice regardless, because while it's great for when your fourteen year old sends a house picture out to all her friends with a happy face emoji because she's moving to the country... it really won't help you sell your house.
Target Specific Keywords
What are the most common phrases used by potential buyers to search for homes in the York and Durham regions? For your specific type of property? We can help you determine what these are, and use them to your best advantage across a variety of social media platforms.
The more often you use specifically targeted keywords in your social media posts about your property, the more likely they are to come up in a buyer's Google search.
Share
Whether it's pictures of the beautiful view from your deck at sunset, glamour shots of your garden, exciting new aerial drone footage of your property, or personal stories about your much-loved home... share it all. Together, these types of social media posts tell the story of your property, and add a personal touch.
After all, you're selling a home, and your potential buyers are looking to buy one. That's a deeply personal process! Social media can help you harness this in ways traditional selling methods cannot.
Enlist Help
At Welsh & Co., we're pros when it comes to harnessing the power of social media to sell homes, and we'll help guide you in your posting strategy in addition to our own campaign.
You can also enlist the help of friends and family. Ask everyone who's willing to share and comment on your posts, so that as many people as possible see your property pop up in their news feed.
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